In 2011, Persifor was founded by Alex Thompson, with a simple goal: To create beautiful clothes that were functional and didn’t have to be relegated to special occasions, but possessed the same magic as the things that do. Alex named the line Persifor, to pay homage to her stylish grandfather Persifor Smith.

Alex, looks outward each season to create the line’s signature prints and playful silhouettes, she also looks inward and close to home as she continues to evolve the line’s DNA. Every style is named after a member of Alex’s family tree and celebrates their legacy—while opening a door to a story that has yet to be told.

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